street, trendy, refined.
A streetwear fashion label promoting Cape Verdean culture internationally.
Nöbōh Kulturē is a fashion brand specialized in streetwear and Cape Verdean culture.
Our main challenge was to place and activate a brand within a competitive niche market. By creating a polished but flexible identity, Nöbōh Kulturē can expand into many different directions, from an accessible type of store into high-end exclusive items.
While having Cape Verdean culture as a reference, the overall identity allows Nöbōh to be identified as street and trendy, but also as a refined brand focused on quality and exclusivity.
The mix of visual elements from both high-end and streetwear labels result in an identity which calls for the best of both worlds.